Unifying marketing spend across six markets in one operating view
Hisale unified budgets, delivery evidence and attribution so marketing, finance and management could work from the same spend language.
Business challenge
Multi-entity, multi-currency and multi-channel spend lived in spreadsheets and chat threads, delaying commitments, settlement and outcome analysis.
Solution path
The project aligned spend definitions and responsibility centers before connecting approvals, contracts, campaigns and order data into a traceable closed loop.
- 1Redesign budget and spend definitions
- 2Launch tiered approvals and budget commitment
- 3Connect campaign, order and settlement data
We can finally see budget and execution while campaigns are running, rather than discovering everything at month-end.
Operations lead, cross-border retail company · Project interview summary